The paywalls people actually pay through.

An unusually straight wall — every button carries its exact price, and the lifetime spells out “not a subscription”. The catch is the badge: “Save 44%” is exactly right in the US ($19.99 against twelve $2.99 months), but in Spain the monthly stayed at 2,99 € while the yearly rose to 22,99 €, so the same badge sits over a 36% saving.

The “50% discount on a yearly plan” in the headline isn’t an offer — it’s the permanent gap between twelve monthlies and one yearly, written up as a sale. Both plans are then priced per week although neither bills weekly, and only the yearly gets the free trial: switch to monthly and “Start Free Trial” becomes “Continue”.

Both cards lead with a first-period price and push the renewal into grey, and the button trades its verb for the discount: “Continue with 67% off” on the yearly, “Continue with 57% off” on the monthly. The line above it is honest about the rest — year two costs three times year one.

The trial isn’t attached to a plan — it is one: “3-Day Free Trial” sits beside “Yearly Access” as its own card and arrives preselected, so the default buy is $6.99 a week, $363 a year. Pick the yearly and the button still says “Try for Free” while the “No payment now” line under it quietly becomes “Best Value”. The close button is pink on pink, at 1.4:1 contrast.

Both cards say “Annual”. The one printing a monthly number is a twelve-month commitment totalling 44% more than the plain annual beside it — and it is the one without a trial: select it and the button quietly changes from “Start my 7-day free trial” to “Continue”.

What you are buying is the absence of a watermark the app stamps on your own export — the hero is a device frame with getbezel.app written across it. Tap the second tab and every tier roughly doubles, because a separate Mac app has been folded into what looks like a plan choice.

A year for $29.99 with three days free, or a seven-day pass for $9.99 with none — a third of the price for two per cent of the time, 17× more per day. The pass isn’t there to be bought; it’s there to make the year look cheap.

$14.99 for a year, one plan, a free week first, family sharing by default, and a “How can I cancel?” that actually opens the step-by-step — the cheapest annual in this set, and one of the few walls that reads like it expects to be kept.

A wall with no price on it: 30 days of Premium with no card and nothing set to renew, 50% off if you do subscribe, and the same deal for every student you invite. The number it never mentions is $99 a year — the halved offer, $49.49, is about what most apps here charge at full price.

One plan, and its price is the first sentence on the screen: $3.99 a month, auto-renewing until cancelled. No annual to anchor against, nothing struck through, no clock — and “Continue with Free” is a real button rather than grey 8-point text. The only nudge left is which button is bigger.

The family add-on is quoted in dollars on a euro screen — $2.00, $10.00 and a very precise $79.01 — because it is the gap between two US price tiers rather than a price anyone chose. Below it the lifetime costs five years of the annual, and only the annual gets the free week.

It arrives with the lifetime already selected and a 24-minute clock running on it — and the yearly sits right above at only $10 less, there to make forever look like the obvious buy. Tap a different plan and the button rewrites itself: “Try for $0.00” for the yearly, plain “Subscribe” for the monthly.

It opens on the Premium + AI tab at $99.99 a year — 2.5× the Premium tab one tap to the left — and each tab wears its own discount, 44% on one and 53% on the other, against anchors it never shows. The trial button doesn’t say how long the trial is.

It greets you by name with 50% off that “ends in 23 hours”, and the sheet that opens it promises a free week — gone by the time you reach the price. Behind “More Options” the monthly costs 3.6× the discounted year, and the lifetime six of them.

Each plan is quoted one unit smaller than it bills — the year as $1.66 a month, the month as $0.91 a week — so both subscriptions read as pocket change while the $99.99 lifetime, five annuals’ worth, sits there as one big number under an Apple Design Award.

The seven free days are a tab stapled onto the yearly card alone, and that card is written as $3.33 a month beside a monthly that says $9.99 — the trial and the 3× smaller number both point at the same button.

The same monthly plan comes at two prices: pay today and it is one number, take the free week first and it is 28% higher — for the entire life of the subscription, printed right under a timeline about how easy the trial is to cancel.

Three months free before the first $24.99 lands — the longest trial in this whole set — sold as a “special offer, only in September”, while the $99.99 lifetime that would beat it after four years stays folded behind “More options”.

The tier called PRO costs $139.99 and the one called PREMIUM costs $79.99 — the ladder runs backwards, and it is the expensive one that arrives preselected, badged “Most Popular” and priced by the week.

Both plans print a monthly number, so the choice reads as $2.29 against $3.49 rather than $27.49 against $41.88 — and the free month sitting under them only applies to the annual, which starts charging the day it ends.

The button that gets you in says “Start my free trial” — the wall it opens says Subscribe, with no trial mentioned anywhere and no way past it: $59.99 up front, preselected, its “Save 61%” measured against a $155.88/yr monthly.

It lands the moment you finish a checklist of the seven promises you just made, and the button itself is priced at zero — the real $39.99/yr sits in grey above it, and the annual is the only plan you can see until you tap “See all plans”.

It opens by telling you Finch is free to use, then escalates over four screens to a “biggest discount ever” addressed to you and your pet by name — which expires the moment you leave the screen.

Decline the offer and it gambles with you: a prize wheel whose first spin lands on “We are sorry!”, then “Try again” hands you the discount it was always going to give.

The plans start collapsed behind “More options”, so the default is simply $58 — open them and the “Save 48%” only works against a $111/yr monthly.

The trial starts before a number ever appears — you unlock the plan by doing a workout, and the confirmation screen sells notifications instead of a price.

Paying $3.47 for the longer trial also moves your annual price from $46 to $58 — the trial you pick quietly repricing the subscription behind it.

The AI assistant isn’t an add-on, it’s the only option: one plan, $93 a year, “AURA INCLUDED” — and the trial never says how long it lasts.

Every plan on screen is weekly, the pricier Family one is preselected, and the annual pricing hides behind “Other Plans” — $5.78 a week is $300 a year.

The timeline opens on a step you’ve already completed — “You Are Ready ✓” — so the paywall reads as the last tick of setup rather than the moment you start paying $39.

The $12 weekly plan works out to $602 a year — that decoy is the whole basis of the “SAVE 90%” badge, and the button still asks for $0.00 while every plan is priced in euros.

It calls the paywall “Design Your Trial”, then ships the “Remind me before the trial ends” toggle switched OFF — the one control that would stop the $41 charge.

The entire pitch is a coffee: the number on screen is $1.92 a month, the charge is $23 a year — and “Skip for now” sits politely underneath.

The trial is bolted to the annual plan and monthly is labelled “(No trial)” — so the cheap-looking $10 option is the punished one, at $125/yr against $42.

Two screens of cancellation reassurance — a Day-5 reminder, “super easy to cancel”, “Secured with App Store” — soften a $93 charge shown only as $7.72 a month.

You don’t choose a price here, you choose a trial length — and the shorter one quietly costs 2.4× more per year ($8.11/mo = $97/yr vs $41/yr).

Scroll past the Free-vs-Plus table and 8M-user social proof and you hit a 46%-off “Early Bird” deal — while the button quietly asks for $0.

Leads with a gift, not a sale — “Here's a week on us!” makes the trial feel like something you already own.

A 60-second countdown timer pressures the choice while the monthly price makes the annual look 72% cheap.

Free-vs-Premium checkmark table plus a pay-once $58 escape hatch for subscription haters — indie pricing done right.

“How your free trial works” timeline defuses the biggest subscription fear: forgetting to cancel.

Pro / Max / Ultra tiers segment prosumers from businesses; the $4.62 weekly anchor makes $1.55/wk yearly feel free.

“Your first week's on us” + a Today/Day-5/Day-7 timeline — the friendliest version of the trial-reminder pattern.

The $24 monthly ($291/yr!) exists mostly to make $75 annual look like a 61% steal.

Games don't do subscriptions here — they stack “×14 value” loot bundles with rarity colors and a BEST DEAL badge.

A generous 14-day trial and a plain-language explainer — outdoor apps sell on trust, not urgency.

Tiers named after identity (“Fan”, “Mega Fan”), not features — you're not buying streaming, you're buying who you are.

“Try for $0.00” with “No Payment Due Now” repeated twice — zero-framing does the heavy lifting in faith apps too.

Undercuts Cal AI on price and skips the trial entirely — a straight value play with a “Not now” escape.

The free trial is attached to the expensive monthly plan only — try free, or commit annual with no trial. Sneaky.

Super win-back: a full free month, sold by the owl with a LIMITED TIME banner — retention marketing, not acquisition.

Gold's carousel prices desire by the week and rewards commitment — six months costs 4× less per week than one.

A 30-day trial (rare!) and a $151 Runna bundle — Strava upsells by partnering instead of gating features.

Sells trial LENGTH as a product: 7 days free, or pay $2.31 for 30. Turning hesitation itself into revenue.

“Your stories expire in 2:59:37” + a heartfelt team letter excusing the forced trial — manufactured scarcity, $481/yr run-rate.

“Not sure yet? Start a free trial” as an opt-in toggle — giving users control converts skeptics without discounting.

The most brutal decoy in the collection: the weekly plan costs per MONTH almost what the yearly costs per YEAR.

Results blurred until you pay $4.62/wk OR invite 3 friends — the viral loop IS the paywall. Plus a 5-star prompt mid-onboarding.

THE reference funnel: 28 quiz screens build sunk cost, then “Start your FREE trial to continue” — no close button, $30M+/yr.